For homeowners

Selling your home, with a plan you understand

From the first conversation to closing day, Iliana guides you through pricing, preparation, marketing and negotiation, in English or Spanish.

The selling plan

Five steps from first conversation to closing

  1. Talk & home value review

    We discuss your goals, timing and questions. Iliana personally reviews your home against relevant local market information.

  2. Prepare & price

    Together you decide which repairs or updates are worth making and which aren’t, and set a price based on recent local sales.

  3. Market your home

    Your home is listed through Florida Realty of Miami with photography and a marketing plan suited to your property.

  4. Showings & offers

    Iliana coordinates showings and helps you compare offers on more than price: financing, contingencies, timelines and closing costs.

  5. Negotiate & close

    She negotiates on your behalf and helps keep the inspection, appraisal, title work and paperwork on track to closing.

Not sure where to start?

Answer eight quick questions and get a selling plan made for your home.

Build my selling plan

What you can expect

Personal service at every step

  • A personal home value review

    A market analysis Iliana prepares herself, explained in plain language.

  • A preparation plan

    Practical advice on what buyers notice first and where your money is best spent.

  • Listing and marketing

    Your home listed through Florida Realty of Miami, with a marketing plan for your property.

  • Offer review

    Side-by-side comparisons of offers and their terms, so you can decide with confidence.

  • Steady communication

    Regular updates and quick answers, in the language you prefer.

  • Help to the finish line

    Coordination with the buyer’s agent, lender, title company and inspector through closing.

Your options

List as-is, update first, or compare a cash offer

Every home and every situation is different. Some homeowners sell as-is; others make a few targeted updates first. If you’ve received a cash offer, it can help to compare it with what a traditional listing might look like.

Iliana will walk you through the trade-offs for your home so you can choose the path that fits your goals and timeline. There is no obligation, and the decision is always yours.

Selling and buying

Selling and buying at the same time

If you’re selling your home and buying your next one, Iliana can help you coordinate both.

Buying a condo? Factor in HOA approval early.

When you’re selling one home and buying another, closings can be planned around approval and lender timelines, including HOA approval if you’re buying a condo. The goal is to minimize the time between homes.

Timing depends on the HOA, the lender and the other parties involved.

Learn about buying with Iliana

Questions

Selling questions homeowners ask

How long does it take to sell a home?

It depends on the home, its price, its condition and the market at the time. Iliana will share what she’s seeing for similar homes nearby, but no one can promise a specific timeline.

What does it cost to sell?

Common selling costs include real estate brokerage compensation, title and closing costs, and any repairs you choose to make. Brokerage compensation is not set by law and is negotiable. Iliana will go over the costs that apply to your sale before you decide anything.

Do I need to make repairs before selling?

Not necessarily. Some repairs and updates help a home sell; others don’t return what they cost. Iliana will help you decide what, if anything, is worth doing.

Can I sell if I still have a mortgage?

Yes, most homeowners do. The remaining mortgage balance is typically paid off at closing from the sale proceeds. Your lender and the title company handle the payoff details.

Can we work together in Spanish?

Yes. Every step, from the first conversation to closing, can happen in English or Spanish.

Is the home value review really free?

Yes. There is no cost, and requesting a review does not commit you to selling or listing your home.

Seller Questions

See homes for sale near you

Curious what your home could sell for?

Start with a free, personalized home value review. No obligation.

Request Your Home Value Review